We believe businesses should be socially responsible.

We donate 10% of our profit. This is donated on a quarterly basis.

Purple icon of an outstretched hand with a love-heart in it

Improving the welfare of people.

  • We contribute 7% of our profit to GiveDirectly - a nonprofit organisation that facilities unconditional cash transfers to people living in poverty.

A purple icon of an outstretched hand with a small plant emerging from soil in it.

Minimising our impact on the environment.

  • We contribute 2% of our profit to fund the planting of trees via our partnership with Ecologi.
  • We are committed to not using palm oil as an ingredient in our fudge due to its overuse and the devastation it causes to rainforests and orangutan  habitats. We contribute 1% of our profit to the Orangutan Project.
Orangutan Sam with her baby, Cupcake, on her back